A single-location business competes with the shop down the street. A twelve-location brand competes with itself first. That's a different problem than standard local SEO advice solves. Here's who we are and how we work on it.
Duluth
Rochester
Moorhead
A single business competes with the shop down the street. A twelve-location brand competes with itself first, then everyone else. None of these failure modes appear in standard local SEO advice.
Created accidentally by managers or automated systems, splitting your reviews and authority.
Fixes that disappear after 30 days because an aggregator overrode your manual update.
Find-and-replace copy fails to rank because it offers zero unique local value.
Store locators built in JavaScript that search engines can't crawl or properly index.
A corporate structure deciding who's allowed to change the hours.
Regional Focus
Trade areas run sixty miles instead of six. Competition is thinner but so is search volume, making the strategy conversion-led rather than traffic-led. Local media is genuinely reachable with one regional outlet covering an entire trade area.
The regions differ from each other, and knowing that is the job.
Our Approach
If a service won't move your numbers, we'll say so before you pay.
Your profiles, listing accounts, domain, and data. Whatever happens between us, you keep all of it.
No lock-in. We'd rather earn next month than hold you to a year.
Never a brand average, because averages hide the locations that need help.
Service Area
Across Minnesota, with most of our work outside the Twin Cities.
The regional hubs of Rochester, Duluth, St. Cloud, Mankato, Moorhead, and Brainerd anchor their surrounding trade areas. This is usually where a network's growth is decided. We also work in smaller markets nearby, where competition is light enough that a well-run brand can take a hub quickly.
We'll map your real trade areas during the audit rather than assuming a radius.
Rochester
Duluth
St. Cloud
Brainerd
Mankato
Moorhead
Ask us what you'd ask any vendor.
Ask which Minnesota multi-location brands we've worked with and if you can call one.
Ask for a sample report with another client's details hidden.
Ask whose name the listing platform account sits in.
Ask what we do when a location stops improving.
The free visibility check is the low-risk way to find out — you get a written document about your own locations before any transaction occurs.
Worth asking any agency. Multi-location work rewards experience because the failure modes are specific and invisible until someone who's seen them before goes looking.
Both. They're different jobs. Corporate-owned networks are a systems problem with permissions, data governance, consistency at scale. Franchise networks are a governance problem first: who owns the profile, what the franchise agreement permits, and how to stop franchisees building sites that compete with the brand. We'll map that before providing a recommendation.
Two locations is enough to have the problem, so it's enough for us to help. Below five locations you may not need us long-term. We'll often recommend a one-time cleanup and audit, then leave you with a maintainable setup as opposed to a monthly fee.
What should survive is documentation that includes a written scope, the canonical data record for every location, an access register, and reporting history a colleague can pick up. The canonical record matters most.
Multi-location work is attention-heavy, and a firm carrying more networks than it can hold starts producing the templated output you hired it to avoid.
Call for a free visibility check on your locations — a written document about your own data before any money changes hands.
(507) 291-2254
No long contracts. No lock-in. Only clear data.
