Five services. Pair them together or start with whichever is costing you the most.
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SOURCE OF TRUTH
Your name, address, and phone need to match everywhere: your Google profile, Apple Maps, Bing, the data aggregators, and the industry directories relevant to your sector.
When those disagree, search engines lose confidence in your data and visibility lowers. Worse, the errors regenerate. Fix a directory without correcting the source it pulls from and it reverts next quarter.
We start by writing down the right record for every location, followed by improving upstream first and downstream after. Next, we re-check at 30, 90, and 180 days, because that's when the reverts show up.
Brand Template
Managing two profiles is a task. Managing forty is a system.
We create location groups with proper permissions, so local managers can update hours and post photos while brand-level fields stay consistent. Every profile gets claimed under your business account.
From there, we monitor. Competitor-submitted edits, false closure markings, and duplicate listings all happen quietly, and a profile nobody checks can lose a season before anyone notices.
If two of these pages would still read correctly after swapping the city name, Google likely treats them as duplicates and shows only one.
We rebuild them around their differences. The people who work there, hours including seasonal changes, services that location offers, its own photos plus reviews, and local detail a real customer would recognize are all vital.
Where a location can't support a real page yet, we'll say so and keep it in the locator instead. Ten strong pages beat forty thin ones every time.
Indexed Results
Most store locators load these after the page does, through a map widget. Search engines often see an empty page.
That means your locator ranks for nothing and passes no strength down to your location pages, leaving each one to fend for itself.
It is rebuilt so the full list of locations is in the page itself, grouped by region, with real links. This includes the map sitting on top as a convenience rather than as the only way in. On a large network this is frequently the single highest-return fix available.
A brand average hides everything useful. Three strong locations and nine weak ones average out to acceptable" and the average never tells you which to fix.
Every month you receive results location by location. Calls, direction requests, profile views, reviews, and whether new customers are finding that store or existing ones are looking it up.
That last number is where growth appears. Multiple locations with identical traffic can be in completely different health.
If your listings are inconsistent, start there. This is the least costly fix and everything else depends on it.
If your data is clean but your location pages are templated, start with those. If you have more than about twenty locations and a JavaScript locator, begin with the locator.
The free check tells us which. One service run properly will do more for you than five spread thin, and we will let you know if that is what your numbers show.
Call (507) 291-2254
and we'll take a look.
Both, depending on your size. Under about ten locations, direct management is faster and more accurate. Above that, a platform handles volume and we oversee the incorrect judgment calls.
Either way, you own the accounts. If we part ways, nothing remains locked inside a tool you can't access.
Usually yes, and it's a common situation. Corporate controls the brand site while franchisees edit their own profiles and local presence. This is exactly where things drift.
We'll map who controls what before quoting, and work within the franchise agreement. Where corporate policy blocks something, we'll keep you in the loop.
Google profile corrections often show within days. Directory and aggregator updates take longer, approximately four to twelve weeks to propagate fully.
The 30, 90, and 180-day re-checks exist because that's when reverts appear. A correction that holds at six months is one that sticks.
No, and often you shouldn't have one. A page earns its place when you can fill it with real detail like named staff, real hours, genuine local content.
Locations that can't support that belong in a well-built locator with a properly configured Google profile. This outperforms a thin page.
Yes, and it's worth involving us before opening rather than later. Creating and verifying the profile ahead of launch, with the right categories and service areas from day one, avoids duplicate listings that are formed when a new manager sets one up independently.
Call for a free visibility check on your locations. A written document about your own data before any money changes hands.
(507) 291-2254
No long contracts. No lock-in. Only clear data.